ProgramsBMIS476 Integrated Project Management Capstone Course (Spring 2026)ProjectsgenCLASS: AI Video Production Learning Hub

Project Title: genCLASS: AI Video Production Learning Hub

genFEED

Details
Project Title genCLASS: AI Video Production Learning Hub
Project Topics Artificial Intelligence & Machine Learning Digital Marketing Entrepreneurship Growth Strategy Information Technology (IT) Marketing Organizational Culture PR & Communications
Skills & Expertise
Project Synopsis: Challenge/Opportunity
 genFEED is an innovative company at the forefront of AI video production, specializing in educational content that empowers creators. They excel in harnessing cutting-edge technology to simplify video editing and distribution processes. However, as they prepare for their public launch in 2026, they face a significant challenge: the need to establish a strong educational foundation that resonates with their target audience of creators while effectively building a vibrant community. Currently, the absence of a structured learning program limits their outreach and engagement efforts, hampering their ability to attract potential users and promote their unique offerings.
Project Synopsis: Activities/Actions Required
  1. Key activities will include conducting market research to identify the needs of AI video creators and potential students, developing a curriculum for genCLASS that incorporates both theoretical knowledge and practical applications, and scheduling expert.
  2. led sessions. Students will also engage in digital marketing efforts to promote the platform, utilizing social media and email campaigns to reach potential creators. Additionally, they will facilitate community.
  3. building events, such as webinars and discussion forums, to foster connections among AI video creators on campus. Methodologies will include qualitative interviews, surveys, data analysis, and content creation, ensuring that students apply a mix of analytical and creative skills throughout the project.
Project Synopsis: Expected Results
  • The expected outcomes include a fully developed genCLASS curriculum, a successful marketing campaign for the platform, and a growing community of AI video creators on campus. Learning outcomes for students will encompass enhanced skills in digital marketing, AI technologies, and community engagement, along with practical experience in project management. Business value will be measured through increased awareness and interest in genFEED’s offerings, as well as the establishment of a robust educational platform that supports creators. SMART goals will include reaching 500 sign.
  • ups for genCLASS by the end of the project, scheduling at least five expert sessions, and organizing two community.
  • building events.

Project Timeline

genFEED - genCLASS: AI Video Production Learning Hub
Due Date
Activities
Deliverables
Status
Action
Tue, 02/03/26
12:00 AM UTC
Projects Kickoff
No Deliverables
No deliverables are required for this action item.
Location: In Person
Fri, 03/06/26
12:00 AM UTC
Student Temperature Check
Required Evaluation
Evaluation submission is required.
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Fri, 03/27/26
12:00 AM UTC
Student temperature Check #2
Required Evaluation
Evaluation submission is required.
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Fri, 05/08/26
12:00 AM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
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Program Managers

Name Organization
Clayton Looney University of Montana

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