ProgramsGraduate Consulting Experience (Summer 2026)ProjectsAffiliate Marketing Engine Development for Groov

Project Title: Affiliate Marketing Engine Development for Groov

Groov

Details
Project Title Affiliate Marketing Engine Development for Groov
Project Topics Digital Marketing Growth Strategy Marketing Research & Development UX/UI & Human-Centered Design
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Groov, a vibrant player in the fashion and apparel industry, excels at curating trendy and high-quality products that resonate with a style-conscious audience. However, the company faces a crucial challenge in maximizing its reach and sales through affiliate marketing, an area that remains underdeveloped. Currently, Groov’s affiliate marketing efforts lack a structured approach, resulting in missed opportunities to leverage partnerships and influencer collaborations that could drive traffic and sales.
Project Synopsis: Activities/Actions Required
  1. Students will engage in a series of activities and methodologies throughout the project.
  2. Initial research will involve analyzing Groov's current marketing efforts and conducting competitor analysis to identify best practices in affiliate marketing.
  3. Students will utilize surveys and focus groups to gather insights on potential affiliates’ interests and motivations.
  4. This data will inform the development of a strategic marketing plan that outlines targeted outreach and engagement strategies.
Project Synopsis: Expected Results
  • Expected outcomes include a well.
  • defined affiliate marketing strategy that aligns with Groov's business objectives and brand identity. Students will learn to conduct market research, develop strategic marketing plans, and apply UX/UI design principles, enhancing their skills in digital marketing and growth strategy. Business value will be measured through the establishment of clear metrics for affiliate success, including potential revenue growth, increased brand visibility, and a structured onboarding process for affiliates. SMART goals will focus on creating a minimum of three actionable affiliate marketing strategies, designing a user.
  • friendly affiliate portal, and establishing baseline metrics for tracking affiliate performance.

Project Timeline

Groov - Affiliate Marketing Engine Development for Groov
Due Date
Activities
Deliverables
Status
Action
Mon, 05/18/26
12:00 AM UTC
Kickoff Eval
Required Evaluation
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Tue, 05/19/26
12:00 AM UTC
Upload Your Resumé
Required Action Item
Required Deliverable
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Wed, 05/20/26
12:00 AM UTC
Build Your CapSource Profile
Optional Deliverable
Deliverables are suggested but not required.
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Deliverable Instructions:
Click your name in the top right corner
Click "My Profile" then Finalize your Profile
Thu, 05/21/26
5:00 PM America/New_York (UTC-04:00)
Meet and Greet
Why did you choose your graduate path? What attracted you to this project? Is there a specific area you would like to focus on? 
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Why did you choose your graduate path? What attracted you to this project? Is there a specific area you would like to focus on? 
Location: Virtual
Zoom
Instructions:
Marlaine and Daniel are inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
https://us02web.zoom.us/j/4877862750?pwd=q0e5e6RaQe17fROgEeBv52tBV9K8OZ.1&omn=86228784268

Meeting ID: 487 786 2750
Passcode: 1111
Fri, 06/05/26
12:00 AM UTC
Student Temp Check #1
Required Evaluation
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Fri, 06/26/26
12:00 PM UTC
Student Temp Check #2
Required Evaluation
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Fri, 07/10/26
12:00 AM UTC
Student Temp Check #3
Required Evaluation
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Fri, 07/31/26
12:00 AM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
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Fri, 07/31/26
12:00 AM UTC
End of Project Peer Evaluation
Required Evaluation
Evaluation submission is required.
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