Project Title: Compare Expansion in India vs. Expansion in US

Little Land

Details
Project Title Compare Expansion in India vs. Expansion in US
Project Topics Growth Strategy Marketing Research & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Little Land Play Gym, a growing children’s developmental franchise, has successfully expanded across the U.S. and into China. As part of its next phase of global expansion, the company is actively exploring entry into the Indian market through a Master Franchise model. India’s large and rapidly growing middle-class population, along with increasing focus on early childhood education and development, represents a promising market opportunity.

This project invites a graduate student team to support Little Land in evaluating regional market potential, understanding consumer demand, and developing a go-to-market strategy to identify and attract ideal Master Franchise partners.
Project Synopsis: Activities/Actions Required
  1. Conduct a national and regional market analysis of India, including demographic, economic, and cultural indicators relevant to Little Land’s offerings.
  2. Assess consumer demand for children’s developmental programs, therapy services, and enrichment classes across diverse regions.
  3. Identify and segment potential target regions for phased market entry.
  4. Develop a territory allocation model, estimating how many outlets could be sustained in each region based on population density, income levels, and service demand.
  5. Research characteristics and behaviors of qualified Master Franchise candidates in India and propose an investor outreach strategy.
  6. Recommend marketing and positioning strategies tailored to Indian consumer and investor profiles.
Project Synopsis: Expected Results
  • Completion of a regional market opportunity map for India.
  • Evidence-based estimate of viable territories and projected outlet count.
  • Market demand analysis supported by data and benchmarks from comparable services.
  • Defined Master Franchisee profile and partnership criteria.
  • Recommended outreach strategy for attracting potential franchise partners.
  • Strategic roadmap for phased expansion and launch planning.

Project Timeline

Little Land - Compare Expansion in India vs. Expansion in US
Due Date
Activities
Deliverables
Status
Action
Sat, 01/09/21
12:00 AM UTC
UPLOAD MILESOTNE #3 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 03/08/21
12:00 AM UTC
UPLOAD MILESOTNE #1 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Tue, 07/27/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 10/08/21
12:00 AM UTC
TEMP CHECK #1 DUE
Required Evaluation
Evaluation submission is required.
Description:
Professional Development Session with Greg Zlevor, Westwood International
No Deliverables
No deliverables are required for this action item.
Description:
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
No Deliverables
No deliverables are required for this action item.
Description:
Industry Partner to Share Calendar Invite with Web Conference Details
TEMP CHECK #2 DUE
Required Evaluation
Evaluation submission is required.
Description:
Final Presentations
No Deliverables
No deliverables are required for this action item.
Description:
Link provided by Industry Partner
OFFICIAL PROJECT END
No Deliverables
No deliverables are required for this action item.
PEER EVALUATION DUE
Required Evaluation
Evaluation submission is required.
Description:
SELF EVALUATION DUE
Required Evaluation
Evaluation submission is required.
Description:
UPLOAD YOUR RESUME
Required Deliverable
Required Deliverable
Deliverable submission is required.
UPLOAD MILESOTNE #2 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
UPLOAD FINAL PRESENTATION
Required Deliverable
Required Deliverable
Deliverable submission is required.
PRE-KICKOFF Q&A @ 8:00 AM ET
No Deliverables
No deliverables are required for this action item.
Description:
UPLOAD FINAL REPORT
Required Deliverable
Required Deliverable
Deliverable submission is required.
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Teams Finalized & Shared with Industry Partner
No Deliverables
No deliverables are required for this action item.
KICKOFF EVALUATION DUE
Required Evaluation
Evaluation submission is required.
Description: