Project Title: Compare Expansion in India vs. Expansion in US
Little Land
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| Project Title | Compare Expansion in India vs. Expansion in US |
| Project Topics | Growth Strategy Marketing Research & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Little Land Play Gym, a growing children’s developmental franchise, has successfully expanded across the U.S. and into China. As part of its next phase of global expansion, the company is actively exploring entry into the Indian market through a Master Franchise model. India’s large and rapidly growing middle-class population, along with increasing focus on early childhood education and development, represents a promising market opportunity. This project invites a graduate student team to support Little Land in evaluating regional market potential, understanding consumer demand, and developing a go-to-market strategy to identify and attract ideal Master Franchise partners.
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Project Timeline
Little Land - Compare Expansion in India vs. Expansion in US
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Due Date
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Activities |
Deliverables
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Sat, 01/09/21
12:00 AM
UTC
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UPLOAD MILESOTNE #3 DELIVERABLE
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Deliverable submission is required.
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Mon, 03/08/21
12:00 AM
UTC
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UPLOAD MILESOTNE #1 DELIVERABLE
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Deliverable submission is required.
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Tue, 07/27/21
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Fri, 10/08/21
12:00 AM
UTC
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TEMP CHECK #1 DUE
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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Professional Development Session with Greg Zlevor, Westwood International
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No Deliverables
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Description:
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OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Industry Partner to Share Calendar Invite with Web Conference Details
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TEMP CHECK #2 DUE
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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Final Presentations
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No Deliverables
No deliverables are required for this action item.
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Description:
Link provided by Industry Partner
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OFFICIAL PROJECT END
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No Deliverables
No deliverables are required for this action item.
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PEER EVALUATION DUE
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
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SELF EVALUATION DUE
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
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UPLOAD YOUR RESUME
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Required Deliverable
Deliverable submission is required.
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UPLOAD MILESOTNE #2 DELIVERABLE
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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UPLOAD FINAL PRESENTATION
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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PRE-KICKOFF Q&A @ 8:00 AM ET
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No Deliverables
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Description:
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UPLOAD FINAL REPORT
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Deliverable submission is required.
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REMINDER OF CONFIDENTIALITY
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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Teams Finalized & Shared with Industry Partner
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No Deliverables
No deliverables are required for this action item.
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KICKOFF EVALUATION DUE
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/za5XPXjP7HQcauYr8
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