ProgramsGraphic Design and Media Arts II - Fall 2021ProjectsCreate Media Asset for Creme Savers Re-Launch

Project Title: Create Media Asset for Creme Savers Re-Launch

Iconic Candy

Details
Project Title Create Media Asset for Creme Savers Re-Launch
Project Topics Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Iconic Candy is re-launching the beloved Crème Savers brand and seeks to create modern, compelling media assets that resonate with today’s consumers while preserving the nostalgic essence of the original product. The project will focus on reinventing past Crème Savers commercials and marketing materials by utilizing modern technology and 21st-century creative techniques. Students are tasked with designing media assets that effectively target a contemporary audience using digital platforms, social media, and immersive content creation tools such as video editing software and augmented reality.
Project Synopsis: Activities/Actions Required
  • Research the history and past marketing campaigns of Crème Savers.
  • Analyze current market trends, including consumer preferences in the candy industry.
  • Develop a marketing strategy that integrates modern digital tools and media channels.
  • Create concept designs for modernized media assets, including commercials, social media content, and digital advertisements.
  • Implement digital tools (e.g., video editing software, social media platforms, augmented reality) to produce and execute the re-imagined media assets.
  • Develop a rollout strategy for the new assets, aligned with Crème Savers’ re-launch plan.
  • Present the final media assets along with a comprehensive marketing plan to Iconic Candy.
Project Synopsis: Expected Results
  • Quality of the media assets produced, ensuring they are both nostalgic and modernized.
  • Engagement and feedback from focus groups or sample audiences regarding the effectiveness of the revamped campaign.
  • Alignment with Iconic Candy’s branding and strategic goals for the Crème Savers re-launch.
  • Number of innovative digital marketing techniques incorporated into the media assets.
  • Presentation and clarity of the marketing strategy.

Project Timeline

Iconic Candy - Create Media Asset for Creme Savers Re-Launch
Due Date
Activities
Deliverables
Status
Action
Thu, 02/11/21
12:00 AM UTC
Submit Milestone #3 - Develop and Propose Prototype Content
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:

Suggested Deliverable:

Prototypes and presentation
Mon, 05/10/21
12:00 AM UTC
Temp Check #1 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/i2qP4qDvCFEqU9wGA
Mon, 07/12/21
12:00 AM UTC
Submit Final Deliverable - Final Assets to Iconic Candy for Review
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Final Products and Suggestions for their deployment
Sun, 09/12/21
12:00 AM UTC
Final Feedback Session with Iconic Candy
No Deliverables
No deliverables are required for this action item.
Tue, 09/14/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 11/12/21
12:00 AM UTC
OFFICIAL PROJECT END
No Deliverables
No deliverables are required for this action item.
Thu, 12/09/21
12:00 AM UTC
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Fri, 12/10/21
12:00 AM UTC
Storyboard Critique
No Deliverables
No deliverables are required for this action item.
Sun, 12/12/21
12:00 AM UTC
Final Peer Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/vQGefQESev5PWXBA8
Sun, 12/12/21
12:00 AM UTC
Final Self Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/s6byA51G15hWwzgo9
OFFICIAL PROJECT START
No Deliverables
No deliverables are required for this action item.
Submit Milestone #1 - Deep-dive into Iconic Candy
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:

Suggested Deliverable:�

Internal report; questions for Industry Mentor(s)
Kickoff Meeting with Iconic Candy
No Deliverables
No deliverables are required for this action item.
Description:
Kathleen Mahoney is inviting you to a scheduled Zoom meeting. Topic: Iconic Candy Time: Sep 14, 2021 10:00 AM Eastern Time (US and Canada) Join Zoom Meeting https://potsdam-edu.zoom.us/j/88535990468?pwd=bnlWYkxJSU9yL3V5ZWh2bWlzNVBhQT09 Meeting ID: 885 3599 0468 Passcode: 424930
Rough Drafts of Video / Animation
Required Deliverable
Required Deliverable
Deliverable submission is required.
Kick-off Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/9FtkEjs4Rxv4U1EZA
Temp Check #2 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/i2qP4qDvCFEqU9wGA   Kathleen Mahoney is inviting you to a scheduled Zoom meeting. Topic: Iconic Candy Review of Storyboards Time: Oct 26, 2021 10:00 AM Eastern Time (US and Canada) Join Zoom Meeting https://potsdam-edu.zoom.us/j/82130889071?pwd=MkxzUTVvTWZkc3QwK1VYTWtLMFIzQT09 Meeting ID: 821 3088 9071 Passcode: 883410
Submit Milestone #2 - Conduct Research for Developing Media Assets
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Research-based Infographic and supporting narrative
Temp Check #3 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/i2qP4qDvCFEqU9wGA
Q&A Session with Iconic Candy
No Deliverables
No deliverables are required for this action item.
Description:
Kathleen Mahoney is inviting you to a scheduled Zoom meeting. Topic: Iconic Candy Q&A Time: Sep 30, 2021 10:00 AM Eastern Time (US and Canada) Join Zoom Meeting https://potsdam-edu.zoom.us/j/89702705453?pwd=U3hSQVIzWjZtbEUzd0dQUWZrUnVMZz09 Meeting ID: 897 0270 5453 Passcode: 242829