Project Title: True Religion's True Rewards (Gardena, CA)

True Religion

Details
Project Title True Religion's True Rewards (Gardena, CA)
Project Topics Growth Strategy Marketing Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Help a company define the target audience and customer segements and design a sales campaign to create conversions. Project Location: 500 W 190th St., #300, Gardena, CA 90248
Project Synopsis: Activities/Actions Required
  • Meet with the loyalty platform  (3rd party solution) Customer Success team to gain insights on customer behaviors, retail / fashion / discount industry standards for loyalty programs in our space. Who is the competition, what is the white space for us.    
  • Create customer "personas" for the various type of customers / loyalty members.

Project Synopsis: Expected Results
Presentation of strategies that will result in new membership, forecast of Customer Life Time Value, defined white space / opportunities for True Religion's loyalty program, including revenue, conversion rate, average order value, etc.  

Project Timeline

True Religion - True Religion's True Rewards (Gardena, CA)
Due Date
Activities
Deliverables
Status
Action
Wed, 09/14/22
12:00 AM UTC
Students Project Matching Finalized
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Student teams are introduced to their client organizations 
Tue, 09/20/22
12:00 AM UTC
Confidentiality
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Tue, 09/20/22
12:00 AM UTC
Deadline for Travel Arrangements
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Tue, 09/20/22
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Tue, 09/27/22
12:00 AM UTC
Pre-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
Mon, 10/10/22
12:00 AM UTC
Temperature Check #1
Required Evaluation
Evaluation submission is required.
Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
Mon, 10/10/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Students arrive on-site to begin working on the project. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 10/11/22
12:00 AM UTC
Temperature Check #2
Required Evaluation
Evaluation submission is required.
Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
Thu, 10/13/22
12:00 AM UTC
Final Presentations
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
On this day, client organization and students should schedule 30 to 90 minutes for a final presentation and debrief. This should ideally take place before 4:00 PM local time.
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
Description:
Please complete this Post-Engagement Self Assessment so we can hear more about your experience and help measure your learning and growth!
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Peer Assessment
Required Evaluation
Evaluation submission is required.
Description: