Project Title: Market Research for new Product Launch (State/Local Government)

C Evans Consulting LLC

Details
Project Title Market Research for new Product Launch (State/Local Government)
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We are using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, and are in need of market research that will drive/guide the marketing plan targeting this audience. Through a detailed questionnaire, we are focusing on 4 major milestone questions that we need further research on: How does the Target customer buy? What are the biggest Talent Acquisition / HR Challenges State/Local agencies face amid Covid-19? How much do these customers spend on HR Training/Development? Who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #2)?
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

C Evans Consulting LLC - Market Research for new Product Launch (State/Local Government)
Due Date
Activities
Deliverables
Status
Action
Mon, 10/05/20
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Official Project Kickoff
No Deliverables
No deliverables are required for this action item.
Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
Final Presentations
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Students will present final insights to the company's senior leadership. Please upload the final deliverables.

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

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