Project Title: Market Research for new Product Launch (State/Local Government)
C Evans Consulting LLC
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| Project Title | Market Research for new Product Launch (State/Local Government) |
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| Project Synopsis: Challenge/Opportunity |
We are using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, and are in need of market research that will drive/guide the marketing plan targeting this audience. Through a detailed questionnaire, we are focusing on 4 major milestone questions that we need further research on: How does the Target customer buy? What are the biggest Talent Acquisition / HR Challenges State/Local agencies face amid Covid-19? How much do these customers spend on HR Training/Development? Who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #2)?
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| Project Synopsis: Activities/Actions Required | |
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Project Timeline
C Evans Consulting LLC - Market Research for new Product Launch (State/Local Government)
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Due Date
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Activities |
Deliverables
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Mon, 10/05/20
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Official Project Kickoff
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No Deliverables
No deliverables are required for this action item.
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Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
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Final Presentations
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
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Program Managers
| Name | Organization |
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| Alice Obermiller | University of Notre Dame |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |
