Cardinality seeks to better understand what marketing channels best connect with our targeted audiences, and improve the level of engagement in advance of new business opportunities. 

The Cardinality marketing strategy consists of engaging who Cardinality seeks as customers (target audience) and the influencers who impact these audiences (e.g., analysts, partners), with the compelling value that we offer them. 

Currently, Cardinality has the following marketing channels: demand generation, digital marketing, public relations, content marketing, field marketing and customer success marketing. Our target audience are public sector (State government) administrators of Health & Human Services programs.

Project Address: 1650 Tysons Blvd Suite 1530, McLean, VA 22102

Come March 2023, we aim for this student cohort  to assess the personas that represent our target audience and the effectiveness of various channels of outreach in establishing brand awareness and buying propensity for Cardinality solutions.. Next, the students will recommend the optimal marketing approach for reaching these personas via  the Cardinality marketing channels. We will utilize our then-current opportunity pipeline to inform this assessment.  

Success would entail the adoption of an informed process for measuring target audience engagement with Cardinality marketing assets via defined channels, and implementing optimized engagement techniques to improve the levels of engagement by the targeted audiences associated with pipeline opportunities.