ProgramsMBA Interterm (Spring 2023)ProjectsGrowing Yoto internationally and expanding the US business (London,...

Project Title: Growing Yoto internationally and expanding the US business (London, UK)

Yoto Ltd

Details
Project Title Growing Yoto internationally and expanding the US business (London, UK)
Project Topics Growth Strategy International Affairs Purchasing, Logistics, Supply Chain Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We previously carried out some in-depth market analysis in 2021, but a lot has changed - externally and internally - since that exercise. We would like you to work on an updated international and US expansion go-to-market strategy, taking in to account the following:
  • Yoto’s previous new market analysis in 2021
  • 2022 real market data
  • Yoto’s competitor landscape
  • Logistical challenges and likelihood of finding near term solutions
  • Yoto’s current level of funding and ability to invest.

Project Address: The Office Group (TOG) - Eastside, York Way, London, N1C 4AX
Project Synopsis: Activities/Actions Required
  • Analysis of previous data - where has that market analysis been proven correct / otherwise?
  • Comparison of previous market analysis with an up-to-date international competitor and market analysis
  • Assess organic unmet demand by region 
  • Ideally a team of strategy and operations experts! 
Project Synopsis: Expected Results
  • An updated go-to-market international scaling plan - white space vs stealing market share?
  • A plan for how Yoto could satisfy organic unmet demand as a direct consumer business on a limited budget
  • Logistic considerations - the plan must be realistic!

Project Timeline

Yoto Ltd - Growing Yoto internationally and expanding the US business (London, UK)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
Evaluation submission is required.
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Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
No Deliverables
No deliverables are required for this action item.
Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
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No deliverables are required for this action item.
Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
Required Evaluation
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Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
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Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
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Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
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Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
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Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
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Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
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