ProgramsMGT 809: Spring 2023 Industry Capstone ProgramProjectsSocial Media Content Collateral & 2-Sided Marketplace Development

Project Title: Social Media Content Collateral & 2-Sided Marketplace Development

Iconically

Details
Project Title Social Media Content Collateral & 2-Sided Marketplace Development
Project Topics Customer Service & Account Management Growth Strategy Marketing
Skills & Expertise Communications Customer Success Social Media Strategy Technical
Project Synopsis: Challenge/Opportunity
Project Scope:

Work with proven sales and marketing professionals to create collateral and other social media content, and have the opportunity to engage directly with Chief Executive  Officers and Executive Directors of some of the world’s most recognized brands. This team will be tasked with the following weekly work items over the course of the project:  
  • Conducting customer interviews to gather outcomes and supporting metrics
  • Market research: how to conduct this, what questions to ask, discussions around  business models and pricing insights, and how to use these insights to create rate sheet strategies moving forward 
  • Customer profiles: how to create this, what attributes to list, discussions around key  insights, and how to compare these insights to determine prospect targeting strategies moving forward  
  • Customer case studies: how to create this, what questions to ask, discussions around  key challenges and their solutions, and how to use these insights to determine prospect  targeting strategies moving forward 
  • Media kits: how to create this, what questions to ask, discussions around key PR  insights, and how to use these insights to get media placement moving forward
  • Content strategy for each social media channel: defining this and how to execute 
  • Engagement strategy for each social media channel: defining this and how to execute
  • Production of videos and other creatives for various social channels 
This project provides an opportunity to develop both sides of the Iconically marketplace and gain an understanding of both community and business development. One team will work with a world-renown community coach to build a connected community of some of the world’s most iconic influencers using the Discord community server. This team will be tasked with the  following weekly work items over the course of the project:  
  • Clarifying the purpose and goals of the community  
  • Defining the success and measurable outcomes for the community 
  • Community members research: how to conduct this, what questions to ask, discussions  around member insights, and how to use these member insights to determine content &  engagement strategies moving forward 
  • Content strategy for the community: defining this and how to execute 
  • Engagement strategy for the community: defining this and how to execute • Community housekeeping required to manage current members and content to keep  member satisfaction high 
  • How to collect valuable feedback from community members and improve the member  experience 
  • Building a community team: how to scale the community as membership and  engagement continues to grow 

Deliverables:
  • Deliverables include a vibrant Discord community, customer case studies, client rate sheets,  press media kits, and social media content. The work products of the above-outlined project tasks will serve as the deliverables for each team.
  • Deliverables include a vibrant Discord community, customer case studies, client rate sheets,  press media kits, and social media content. The work products of the above-outlined project tasks will serve as the deliverables for each team. 

Desired Student Skillset:
  • This project will require the teams to have a mix of technical and creative skillsets, including server administration and configuration, website development, video editing, graphics design, and creative and technical writing. Students from programs of study such as BI&A, AMBA, and IS are encouraged to apply for this project.
  • The Company has an internal mandate for 50% or more of the organization to be female hires and is currently at 50/50. Although the student resources are not employees, we would like to abide by the spirit of our mandate, if at all possible. 
  •  This project will require the teams to have a mix of technical and creative skillsets, including server administration and configuration, website development, video editing, graphics design, and creative and technical writing. The Company has an internal mandate for 50% or more of the organization to be female hires and is currently at 50/50. Although the student resources are not employees, we would like to abide by the spirit of our mandate, if at all possible. 
To learn more about Iconically, please click here:

https://www.iconically.com/
Project Synopsis: Activities/Actions Required
TBD
Project Synopsis: Expected Results
TBD

Project Timeline

Iconically - Social Media Content Collateral & 2-Sided Marketplace Development
Due Date
Activities
Deliverables
Status
Action
Mon, 12/05/22
12:00 AM UTC
Application & Registration Information
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
On Monday, December 12, 2022 the application for the Spring 2023 semester will be sent to all School of Business graduate students from businessprojects@stevens.edu. We have an application process (via CapSource) so students can be matched with a corporate partner/project that best fits their skills, education, experiences, and program of study. The application deadline is Friday, January 6, 2023 at 5:00 PM EST. All matched students will receive an email from Christina Sargiss Alwell with their project match, registration information, and onboarding next steps. Questions? Email Christina at csargiss@stevens.edu for support.
Fri, 01/06/23
12:00 AM UTC
Application Deadline
No Deliverables
No deliverables are required for this action item.
Description:
The application deadline for the Spring 2023 semester is Friday, January 6, 2023 at 5:00 PM EST. No late applications will be accepted. Please note that Christina Sargiss Alwell will be out of the office from December 22 - January 2 for winter break. She will respond to all emails on January 3, 2023.
Wed, 01/18/23
12:00 AM UTC
Academic Calendar for 2022-23
No Deliverables
No deliverables are required for this action item.
Description:
Please review the Stevens academic calendar for important dates/information regarding the semester: https://www.stevens.edu/office-of-the-registrar/academic-calendar 
Tue, 01/31/23
12:00 AM UTC
Looking to update your resume?
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Thank you so much for your participation in the Industry Capstone Program! Now that you have this new experience under your belt, I strongly suggest that you add it to the 'academic projects' section of your resume! Looking for a professional resume review? Email Christina Sargiss at csargiss@stevens.edu or schedule a 1-1 appointment with her by CLICKING HERE.

Lastly, join our LinkedIn group for the Industry Capstone Program today! This is a great way to stay connected with your peers and faculty advisors. CLICK HERE to request to join the group.

Wishing you all a safe, relaxing & joyous holiday season. Please stay in touch!
Christina Sargiss
Fri, 02/24/23
12:00 AM UTC
Temperature Check #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete the Temperature Check #1 survey by February 24th at 11:59 PM EST. This survey is anonymous and will assist Christina with planning for future projects & enhancing the program. If you have any questions, please email her for support.

To access the form, please click here: https://forms.gle/H9zo8E8MoaZHRmv87
Fri, 03/24/23
12:00 AM UTC
Midterm Presentations
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Wednesday, March 8th is the chronological midpoint of the semester. As you all know, you will have a virtual midterm presentation (no corporate partners invited) and a virtual final presentation (corporate partners invited). The purpose of the midterm presentation is to showcase your work thus far as well as any roadblocks, challenges, successes, and strategy for the remainder of the semester.


I am looking to schedule the midterm presentations for some time between March 6th - 10th or March 20th - 24th (no presentations during spring break). Scheduling information will be emailed to all MBA Leads during February - stay tuned!
Fri, 03/31/23
12:00 AM UTC
Midterm Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
The MBA Lead for each project team will need to submit a copy of their PowerPoint presentation here. All other students can disregard this task.
Wed, 05/17/23
12:00 PM UTC
Final Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Temperature Check #3
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Temperature Check #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Post Engagement Survey
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD

Program Managers

Name Organization
Christina Alwell Herbal Vineyards