ProgramsFall 2023 Industry Capstone ProgramProjectsMindHappy Launch Execution

Project Title: MindHappy Launch Execution

MindHappy

Details
Project Title MindHappy Launch Execution
Project Topics Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis Research & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
MindHappy provides creative subscription boxes to children and young adults! For more information, visit their website:
https://mindhappy.com/

The objective of this project is to leverage data management, development, and marketing skills of four university graduate students from Stevens Institute of technology to drive customer acquisition and retention for our subscription-based box of joy and peace. By utilizing data-driven strategies, we aim to attract new subscribers and create a delightful experience that encourages customer loyalty.

Project Goals:
  1. Data Management: Implement ways to collect, analyze, and interpret customer data to gain insights into customer preferences, behavior, and satisfaction levels.
  2. Customer Retention: Implement strategies to enhance customer satisfaction and engagement, fostering long-term relationships with subscribers.
  3. Personalization: Utilize customer data to curate customized activities and experiences tailored to individual preferences, increasing customer satisfaction.
  4. Brand Awareness: Increase the visibility and recognition of our subscription box through targeted efforts and collaborations.
Project Plan 
  • Customer Feedback Analysis: Gather and analyze customer feedback and reviews to identify areas for improvement, assess customer satisfaction levels, and enhance future product iterations.
  • Loyalty Programs: Design and implement a customer loyalty program, offering incentives, rewards, or exclusive access to further incentivize subscription renewals and referrals.
  • Referral Program Design: Create a referral program that incentivizes existing customers to refer their friends, family, or social media followers, offering rewards or exclusive discounts for successful referrals.
  • Inventory Management: Coordinate with suppliers and manufacturers to ensure an adequate inventory of subscription boxes for the official launch.
  • Packaging and Shipping Logistics: Develop efficient packaging processes and establish partnerships with reliable shipping providers to ensure smooth order fulfillment and timely delivery.
  • Customer Support Setup: Implement a customer support system, including email, live chat, or dedicated support phone line, to address pre-order inquiries and provide assistance during the launch period
  • Performance Analysis: Analyze key metrics such as pre-order numbers, conversion rates, website traffic, and customer feedback to evaluate the success of the launch campaign. Identify areas for optimization and make necessary adjustments.
Note: Regular communication and progress updates with the project advisors are crucial to ensure the students' performance aligns with the project objectives. The students should demonstrate their ability to execute marketing strategies, manage timelines, and adapt to feedback and data-driven insights to drive successful pre-order campaigns and an impactful product launch.

Thank you and excited to collaborate! 
Project Synopsis: Activities/Actions Required
TBD
Project Synopsis: Expected Results
TBD

Project Timeline

MindHappy - MindHappy Launch Execution
Due Date
Activities
Deliverables
Status
Action
Fri, 08/11/23
12:00 AM EST (UTC-05:00)
Industry Capstone Program Application Details
The application for the Fall 2023 Semester will open on Thursday, July 27th and close on Friday, August 11th. All matched students will receive their project team and be registered for the correct course section of MGT 809 via Workday before September 1st. For any additional questions, please email christina.alwell@stevens.edu for support.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
The application for the Fall 2023 Semester will open on Thursday, July 27th and close on Friday, August 11th. All matched students will receive their project team and be registered for the correct course section of MGT 809 via Workday before September 1st. For any additional questions, please email christina.alwell@stevens.edu for support.
Fri, 09/01/23
12:00 AM EST (UTC-05:00)
Industry Capstone Program Webpage
No Deliverables
No deliverables are required for this action item.
Description:
https://www.stevens.edu/industry-capstone
Fri, 09/01/23
12:00 AM EST (UTC-05:00)
First Day of Classes & Academic Calendar
The first day of classes for the Fall 2023 Semester is Friday, September 1st. Please note that no classes will be held/offices are closed on Monday, September 4th. All students will begin working with their project teams starting Tuesday, September 5th. Please see attached (PDF) for the academic calendar for 2023-24.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
The first day of classes for the Fall 2023 Semester is Friday, September 1st. Please note that no classes will be held/offices are closed on Monday, September 4th. All students will begin working with their project teams starting Tuesday, September 5th. Please see attached (PDF) for the academic calendar for 2023-24.
Attachments:
Fri, 09/01/23
12:00 AM EST (UTC-05:00)
Stevens Brand Guidelines
No Deliverables
No deliverables are required for this action item.
Description:
The Stevens Brand Guidelines webpage is a helpful resource to utilize throughout the semester!

https://www.stevens.edu/brandguide

Feel free to download a virtual background (from this webpage) to utilize for Zoom meetings with your faculty advisor, student team, and corporate partner(s).

Please download the PowerPoint Presentation Templates for your midterm and final presentations. Christina Alwell will also contact each MBA Lead, prior to these presentations, with instructions & specifics.
Tue, 10/03/23
11:59 PM EST (UTC-05:00)
September 2023: Initial Student Evaluation #1: FOR ALL STUDENTS
Required Evaluation
Evaluation submission is required.
View
Description:
Throughout the semester, students are asked to complete surveys to evaluate their experience in the Industry Capstone Program. This initial survey is an opportunity for you to evaluate the project team & your experience, thus far, and provide our Graduate Management Team with valuable feedback.

CLICK HERE to complete this survey. 

Christina Alwell will email all students on September 26th with the survey. Questions or concerns? Email businessprojects@stevens.edu
Fri, 11/10/23
11:59 PM EST (UTC-05:00)
Midterm Presentation Submission
Required Deliverable
Please have one person per team (MBA Lead) upload a copy of your midterm presentation here.
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Please have one person per team (MBA Lead) upload a copy of your midterm presentation here.
Fri, 11/10/23
11:59 PM EST (UTC-05:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
View
Description:
Post-Midterm Temperature Check Survey

All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support. 
Fri, 12/22/23
11:59 PM EST (UTC-05:00)
Final Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Please have one person per team (MBA Lead) upload a copy of your final presentation here.
Fri, 12/22/23
11:59 PM EST (UTC-05:00)
Industry Mentor Post-Engagement Team Assessment Form
Required Evaluation
Evaluation submission is required.
View
Description:
Thank you for participating in our Industry Capstone Program, this Fall 2023 Semester. If interested, please complete the following survey to describe your experience. If you have any questions or additional feedback, please contact our team at businessprojects@stevens.edu for support. Wishing you a great holiday season!
Fri, 12/22/23
11:59 PM EST (UTC-05:00)
Student Post-Engagement Self-Assessment Form
Required Evaluation
Evaluation submission is required.
View
Description:
All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support.