ProgramsSpring 2024 Industry Capstone ProgramProjectsNovare's Emergence Into The Market

Project Title: Novare's Emergence Into The Market

Novare Products LLC

Details
Project Title Novare's Emergence Into The Market
Project Topics Growth Strategy Marketing Research & Development Sales & Business Development
Skills & Expertise Market Research Qualitative Research Quantitative Research
Project Synopsis: Challenge/Opportunity
Novare Products LLC: Ethically and responsibly creating and delivering compelling products that enhances the lives of our customers, offers a positive experience for employees and partners, and instills an exceptional brand image.

The company was founded in 2019 and the corporate partner is Mr. Wayne Crolley, MBA. For more information about the company, please visit their LinkedIn page and/or website: https://www.linkedin.com/company/novare-products/ & https://www.novare.biz/

The double-edged sword of bringing a product to market that has entirely new functionality and won't be asked for (because no one is aware) but is compelling for general consumers (based on a 1,000 person user survey we just completed) once they see our CGI renderings of the products. Need awareness is there, finding the right B2B partner and gaining traction with investors.
Project Synopsis: Activities/Actions Required
We already see and have had tremendous support from the assistive technology market segment, and we've developed a strategy for general consumer markets, but we need clarity around messaging strategy and content for that segment. We also need to understand how to "tap into" the consumer sentiment of providing for live in parents and for themselves as they age.

Students can expect to support the corporate partner in the following areas:
-Market analysis
-Competitor analysis
-Pricing information
-Value proposition & brand awareness (to the general public)
-Marketing strategy & messaging
Project Synopsis: Expected Results
A thorough, well articulated market analysis and marketing strategy for the consumer market.

This project is a great opportunity for our MBA & Analytics MBA students to collaborate with a small business focused on taking assistive technology to a new level!

With this being said, all School of Business graduate students are more than welcome to apply for this project team.

Project Timeline

Novare Products LLC - Novare's Emergence Into The Market
Due Date
Activities
Deliverables
Status
Action
Tue, 01/02/24
12:00 AM EST (UTC-05:00)
Initial Onboarding Information
No Deliverables
No deliverables are required for this action item.
Description:
The application for the Industry Capstone Program closed on December 29th. Starting on January 2nd, the Graduate Management Team will begin reviewing student resumes and applications. Over the next week or so, students will receive individualized emails with their project match, registration information, and next steps.

Once a student accepts their project match, they will be manually registered for the correct section of MGT 809. Please note that this is a three-credit course. Afterwards, students will be e-introduced to their faculty advisor, MBA (team) Lead, and student team members. 

If you have any questions regarding our application matching process, please email businessprojects@stevens.edu for support. 

All matched students will receive an email before January 12, 2024.
Wed, 01/17/24
12:00 AM EST (UTC-05:00)
First Day of Classes & Academic Calendar
No Deliverables
No deliverables are required for this action item.
Location: Virtual
Event Description:
The first day of classes is January 17, 2024. All matched students will have received their project match and onboarding information (via email) prior to this date. Most teams will have their initial, virtual, meeting within the coming week or so.

Students should be checking their Stevens email for important messages from their faculty advisor, MBA Lead, and Kate Marsden (Manager, Industry Capstone Program). Students should also view/save a copy of the academic calendar so that they are aware of important dates for the semester ahead:

https://www.stevens.edu/office-of-the-registrar/academic-calendar
Wed, 01/17/24
12:00 AM EST (UTC-05:00)
Stevens Brand Guidelines
No Deliverables
No deliverables are required for this action item.
Description:
The Stevens Brand Guidelines webpage is a helpful resource to utilize throughout the semester!

https://www.stevens.edu/brandguide

Feel free to download a virtual background (from this webpage) to utilize for Zoom meetings with your faculty advisor, student team, and corporate partner(s). We also encourage students to utilize a professional background for the midterm & final presentations.

MBA Leads: Please download the PowerPoint Presentation Template for your midterm and final presentations. Kate Marsden will also contact each MBA Lead, prior to these presentations, with instructions & specifics.
Wed, 01/17/24
12:00 AM EST (UTC-05:00)
Industry Capstone Program Webpage & Resources
No Deliverables
No deliverables are required for this action item.
Description:
For information regarding the Industry Capstone Program, please visit the following link:

https://www.stevens.edu/industry-capstone

If you need any support, throughout the semester, please contact Kate Marsden. Kate is the Manager for the Industry Capstone Program and can be reached via email at businessprojects@stevens.edu with any questions, comments, or concerns that you may have. She is also available for 1-1 appointments, upon request, either via Zoom or on-campus. 
Sat, 02/10/24
11:59 PM EST (UTC-05:00)
Student Pre-Kick-off Self-Assessment Form
Required Evaluation
Evaluation submission is required.
View
Description:
Student Pre-Kick Off Self Evaluation | January 2024

All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

Ideally, students should complete this form as early as possible in the Spring 2024 Semester. We understand that the first 1-2 weeks of the semester are typically spent onboarding, getting to know your team members, etc. This form will be available until 01/31/24 at 11:59 PM EST.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support. 
Fri, 02/23/24
11:59 PM EST (UTC-05:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
View
Description:
#1 Student Temperature Check | January - February 2024

All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support. 
Mon, 03/18/24
12:00 AM EST (UTC-05:00)
Midterm Presentation Information
No Deliverables
No deliverables are required for this action item.
Description:
The chronological mid-way point of the semester is March 6th. Ideally, midterm presentations should be held during the weeks of March 18th or March 25th. No presentations will be held during the week of spring break. 

Kate Marsden will outreach to each MBA Lead to determine the best day & time for a virtual, midterm presentation. Once a day/time is solidified, she will send the faculty advisor & student team members a calendar invite with a Zoom link. She will also send the MBA Lead for each team important instructions and best practices for a successful presentation. Each presentation is scheduled for 45 minutes: students will have about 20-25 minutes to present, followed by Q&A from our Stevens Graduate Management Team.

Please note that corporate partners are not included in the midterm presentations, just the final presentations in May.
Mon, 04/01/24
12:00 AM EST (UTC-05:00)
Midterm Presentation Submission
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Description:
The MBA Lead for each team is responsible for uploading a copy of their midterm presentation here. If you have any questions or issues, please email Kate Marsden at businessprojects@stevens.edu for support.
Deliverable Instructions:
The MBA Lead for each team is responsible for uploading a copy of their midterm presentation here. If you have any questions or issues, please email Kate Marsden at businessprojects@stevens.edu for support.
Mon, 04/01/24
12:00 AM EST (UTC-05:00)
Final Presentation Information
No Deliverables
No deliverables are required for this action item.
Description:
Kate Marsden will outreach to each MBA Lead, in early April, to schedule final presentations. 

Once a day/time is solidified, she will send the faculty advisor, corporate partner, and student team members a calendar invite with a Zoom link. She will also send the MBA Lead for each team important instructions and best practices for a successful presentation. Each presentation is scheduled for 45 minutes: students will have about 20-25 minutes to present, followed by Q&A from our Stevens Graduate Management Team and corporate partner.
Fri, 04/05/24
11:59 PM EST (UTC-05:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
View
Description:
#2 Student Temperature Check | Post-Midterm Presentation

All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support. 
Tue, 05/14/24
12:00 AM EST (UTC-05:00)
Final Presentation Submission
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Description:
The MBA Lead for each team is responsible for uploading a copy of their final presentation here. If you have any questions or issues, please email Kate Marsden at businessprojects@stevens.edu for support.
Deliverable Instructions:
The MBA Lead for each team is responsible for uploading a copy of their final presentation here. If you have any questions or issues, please email Kate Marsden at businessprojects@stevens.edu for support
Tue, 05/14/24
11:59 PM EST (UTC-05:00)
Student Post-Engagement Self-Assessment Form
Required Evaluation
Evaluation submission is required.
View
Description:
Student Self Reflection Survey | End of Spring 2024 Semester

All Industry Capstone Program students are encouraged to complete surveys, via CapSource, throughout the semester. These surveys help provide our Graduate Management Team with important feedback about the course and overall experience.

If you have any questions, please do not hesitate to contact our team at businessprojects@stevens.edu for support. 
Fri, 05/17/24
11:59 PM EST (UTC-05:00)
Industry Mentor Post-Engagement Team Assessment Form
Required Evaluation
Evaluation submission is required.
View
Description:
Thank you for participating in our Industry Capstone Program, this Spring 2024 Semester. If interested, please complete the following survey to describe your experience. If you have any questions or additional feedback, please contact Kate Marsden at businessprojects@stevens.edu for support. Wishing you a great summer ahead!