Project Title: Clinical Studies Messaging and Branding

Validated Claim Support

Details
Project Title Clinical Studies Messaging and Branding
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We're constantly recruiting for custom tailored clinical studies through social media marketing and online advertising, and we'd love a "fresh take" on our tired campaigns!  
Project Synopsis: Activities/Actions Required
We have a ton of custom visual assets, and we'd love to market our before and after clinical photography to our test participants which we haven't really done in the past.  Towing the line between B2B (selling our studies) and B2C (recruiting our studies) is a continuous pain point, and we'd really love some fresh insights as to how to go about it.
Project Synopsis: Expected Results
I think we have a decent message and brand awareness at this point - we're just relaunching a heavily updated website.  It would be amazing to get some custom animation/video oriented media around our clinical recruitment process, and build out a "day in the life of a panelist" type campaign to show people how simple/easy it is.  We're very open minded and we're down a team member on our recruiting team who has transitioned into Sales, so its perfect timing for us to manage some outside development and participate in the program!

Project Timeline

Validated Claim Support - Clinical Studies Messaging and Branding
Due Date
Activities
Deliverables
Status
Action
Mon, 03/18/24
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Wed, 04/17/24
12:00 AM UTC
Mid-point Check-in Meeting Notes
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: Virtual
Virtual
Fri, 05/03/24
12:00 AM UTC
Final Strategic Communications Plan
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: Virtual
Virtual

Program Managers

Name Organization
Rowena Winkler Butler University