ProgramsSTR 560: Strategic Communication Capstone (Spring B 2024)ProjectsStrategic Marketing Communications Plan for CyberGEN.IQ

Project Title: Strategic Marketing Communications Plan for CyberGEN.IQ

Haystack Solutions

Details
Project Title Strategic Marketing Communications Plan for CyberGEN.IQ
Project Topics Marketing PR & Communications
Skills & Expertise Communications Market Research
Project Synopsis: Challenge/Opportunity
The capstone project's primary challenge is to develop a strategic marketing communication plan. This plan is aimed at effectively reaching and engaging ISC2’s CISSPs. CISSPs tend to represent senior-level executives in an organization.  The opportunity lies in leveraging ISC2’s vast membership base of senior industrial leaders to promote Haystack's assessment tool, CyberGEN.IQ.  Ideally, the initial engagement between Haystacks and ISC2 leads to awareness of the assessment amongst senior cyber executives.  The goal would be to develop those senior leaders into Haystacks customers, whereby they would use CyberGEN.IQ to help select who goes into training, etc.  
Project Synopsis: Activities/Actions Required
  1. The key activities or action items for the capstone project include:
    1. Researching and understanding the audience, i.e., ISC2’s CISSPs, to tailor the marketing communication effectively.
    2. Developing a comprehensive strategic marketing communication plan that includes targeted messaging, selection of appropriate communication channels, and a timeline for implementation.
    3. Possibly exploring budget-friendly marketing strategies to maximize the impact of Haystack's limited marketing resources.
    4. Preparing and presenting a high-level plan that can be practically executed to reach the desired audience.
Project Synopsis: Expected Results
  1. The project would be considered successful if the strategic marketing communication plan is robust, actionable, and aligns well with Haystack’s goals and limitations.
  2. Measurable results could include the creation of a detailed plan with specific strategies and tactics, a realistic timeline, personas, value-added messages for those personas, hypotheses on how to reach the audience, and potentially an estimation of the outreach or impact (such as projected engagement rates or increase in awareness among ISC2 members).

Project Timeline

Haystack Solutions - Strategic Marketing Communications Plan for CyberGEN.IQ
Due Date
Activities
Deliverables
Status
Action
Mon, 03/18/24
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Wed, 04/17/24
12:00 AM UTC
Mid-point Check-in Meeting Notes
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: Virtual
Virtual
Fri, 05/03/24
12:00 AM UTC
Final Strategic Communications Plan
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: Virtual
Virtual

Program Managers

Name Organization
Rowena Winkler Butler University