ProgramsPBI Spring 2024ProjectsEnhancing Engagement on the FamilySearch YouTube Channel

Project Title: Enhancing Engagement on the FamilySearch YouTube Channel

FamilySearch

Details
Project Title Enhancing Engagement on the FamilySearch YouTube Channel
Project Topics Data Management Growth Strategy Product Design & Development Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise A/B Testing Brand Identity Design Business Project Management Communications Creative Direction Data Analytics Data Visualization Graphic Design Market Research Qualitative Research Quantitative Research Videography
Project Synopsis: Challenge/Opportunity
The FamilySearch YouTube channel serves as a vital platform for disseminating information and resources to its audience. However, with the constant evolution of digital media consumption patterns, there is a need to reassess the channel's content organization and strategy to effectively engage a broader and younger demographic. This project aims to conduct a comprehensive audit of the FamilySearch YouTube channel and propose actionable findings based on recent research carried out by students. The goal is to reorganize the channel's content in a manner that aligns with the non-profit's purpose while effectively reaching and engaging with a wider audience.
Project Synopsis: Activities/Actions Required
·      Audit of FamilySearch YouTube Channel: Review of existing content including videos, playlists, and engagement metrics.
·      Analysis of audience demographics and viewer engagement patterns.
·      Evaluation of content relevance, quality, and effectiveness in meeting the organization's goals.
·      Recent Research on Engaging a Broader and Younger Audience: Study findings from recent research conducted by students on digital media consumption habits of younger demographics.
·      Analysis of successful strategies employed by other industry friends or similar organizations to reach and engage younger audiences.
 
Project Synopsis: Expected Results
For FamilySearch, the success of the social media campaign targeting Gen Z hinges on measurable outcomes:

  1. Increased Awareness: Measure growth in brand awareness through reach, impressions, and mentions.
  2. Enhanced Engagement: Track likes, comments, shares, and user-generated content submissions.
  3. Community Growth: Monitor growth in followers, group memberships, and interactions within FamilySearch communities.
  4. User Interaction: Assess click-through rates, completion rates for interactive elements, and time spent on campaign-related content.
  5. Conversion and Retention: Measure sign-ups, registrations, and ongoing platform usage among Gen Z users.
  6. Sentiment Analysis: Utilize sentiment analysis tools to gauge the overall perception of the campaign and FamilySearch among the target audience.

By focusing on these key metrics, we can effectively evaluate the impact and success of the campaign in engaging the Gen Z demographic and driving participation on the FamilySearch platform.

Project Timeline

FamilySearch - Enhancing Engagement on the FamilySearch YouTube Channel
Due Date
Activities
Deliverables
Status
Action
Mon, 04/22/24
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Wed, 04/24/24
12:00 AM UTC
Student Pre-Kick-off Self-Assessment Form
Required Evaluation
Evaluation submission is required.
View
Fri, 04/26/24
11:55 PM US/Mountain (UTC-06:00)
Team Roles and Meeting Times
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Please submit a document or picture with Each members team role, phone number and email.
 Please include in this document at least two scheduled team meeting times each week and one scheduled meeting time with the company sponsor
Document or picture with required information. 
Wed, 05/01/24
11:55 PM US/Mountain (UTC-06:00)
Engagement Letter Draft
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Complete a draft of the Engagement letter based upon the discussion with the company sponsor at the Kickoff meeting. Use the attached Engagement Letter template to create your letter. Do not change any of the red legal words in the template. When you have made all of your updates and individual additions to the template change the red wording to black and remove the big red box in the top left corner of the letter.
 
Upload the the Engagement Letter draft submitted to the company sponsor. 
Fri, 05/03/24
11:55 PM US/Mountain (UTC-06:00)
Submitted Fully Signed Engagement Letter
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
After further negotiations, following the initial draft, make modifications to the engagement letter so that the team and the company sponsor are happy with the final document. If the company sponsor wants to change any of the legal wording (the sections that were in red) you will need permission from the class professor to change any of that wording. When agreement has been reached each team member should sign the document and submit it to the company sponsor and have them sign it also. 
 
Upload the fully signed Engagement Letter (signed by all of the students and the Company Sponsor). 
Fri, 05/10/24
11:55 PM US/Mountain (UTC-06:00)
Complete a full Project Plan
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Complete a Microsoft Project Plan using the Project-Based Internship Project Plan - Template (see the attached link). Make assignments to team members for the project process activities, and develop Deliverables and tasks with assignments also made to teammates.
Upload the finished project plan or a link to your team's project plan. 
Wed, 05/22/24
12:00 AM UTC
Industry Mentor Temperature Check
Required Evaluation
Evaluation submission is required.
View
Fri, 05/24/24
12:00 AM UTC
Test PM For all
No Deliverables
No deliverables are required for this action item.
Fri, 06/14/24
11:55 PM US/Mountain (UTC-06:00)
Midterm Project Report
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Prepare a report to be used during the Midterm report meeting. This report should include a summary of what has been completed, what is left to be completed, and re-negotiations of deliverables, and any other outcomes from the meeting.
Upload the Project Midterm Report. 
Wed, 06/26/24
12:00 AM UTC
Industry Mentor Temperature Check
Required Evaluation
Evaluation submission is required.
View
Mon, 07/15/24
11:55 PM US/Mountain (UTC-06:00)
Invitations sent to all invitees to the Final Report meeting
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Prior to the Final Presentation meeting invite all relevant individuals to the meeting. This will include the company sponsor and anyone they wish to have in the meeting. This should also include the Ensign College professor, teaching assistant and any other mentors associated with the project.
Upload a confirmation that all of the participants have been notifies, and the date, time, location or link to the Zoom or other meeting tool of the Final Report Meeting. 
Wed, 07/17/24
11:55 PM US/Mountain (UTC-06:00)
Create a Final Written Report
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Complete a final written report following the instructions found in Canvas. Be sure the report includes an executive summary, a complete review of all deliverables, finding and data created during the project. Where possible describe activities that created value for the company and try and quantify the value created. Where appropriate include users guides, templates, and an appendix with data sources, surveys, research and other information generated during the projects.]
Upload a completed Final Project Report. 
Fri, 07/19/24
12:00 AM UTC
Create a Final Presentation Document
Required Deliverable
Complete a final presentation using the top down, commercial styles report using the pyramid principles and following the outline of the executive summary from the final report.
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Complete a final presentation using the top down, commercial styles report using the pyramid principles and following the outline of the executive summary from the final report.
Deliverable Instructions:
Upload the Final Presentation
Tue, 07/23/24
12:00 AM UTC
Industry Mentor Post-Engagement Team Assessment Form
Required Evaluation
Evaluation submission is required.
View
Tue, 07/23/24
12:00 AM UTC
Student Post-Engagement Self-Assessment Form
Required Evaluation
Evaluation submission is required.
View
Tue, 07/23/24
11:55 PM US/Mountain (UTC-06:00)
Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor
Optional Deliverable
Deliverables are suggested but not required.
Deliverable Instructions:
Hold a final presentation and upload the presentation. 
Wed, 08/28/24
12:00 AM UTC
TEST123
Required Deliverable
Xx1
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Xx1
Deliverable Instructions:
Xx1