Project Title: Social Media Implementation and Growth
Latinx Kidlit Book Festival
| Details | |
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| Project Title | Social Media Implementation and Growth |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Latinx Kidlit Book Festival 2024 spreading of info and awareness. The mission of the Latinx Kidlit Book Festival, Inc is to foster a love of story and literacy as well as increase empathy and conversation among educators, students, and book lovers while uplifting the voices of Latinx kidlit book creators. We are a registered 501(c)3 non-profit organization in our fourth year of operation. Our list of sponsors includes publishing powerhouses like Penguin Random House, Simon and Schuster, and Macmillan Publishers; but we also love and appreciate every bit of support from book lovers around the globe. Present and previous festival participants include Supreme Court Justice Sonia Sotomayor, National Ambassador for Young People's Literature Meg Medina, Harvard University Radcliffe Fellow Javier Zamora, Newberry Award winner Donna Barba Higuera, and fellow LDS authors Yamile Méndez, Kaela Rivera, and Marcia Mickelson.
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| Project Synopsis: Activities/Actions Required | Last term we had some amazing interns help us out with several areas of the festival. For the next few months, our Social Media Lead, Ines Lozano, would love help with the planning and execution of our social media strategy. We have Facebook, Instagram, Threads, X (Twitter), TikTok, YouTube and LinkedIn and need to leverage our presence on all platforms to reach a wider audience.
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| Project Synopsis: Expected Results | We would love to grow our audience on all platforms, but more than just gaining more followers, we need to make sure we're targeting and reaching the CORRECT audience. We may be able to gauge our improved following by observing higher numbers of views of our 2024 festival events during Hispanic Heritage Month (September 15-October 15).
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Project Timeline
Latinx Kidlit Book Festival - Social Media Implementation and Growth
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Mon, 04/22/24
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Wed, 04/24/24
12:00 AM
UTC
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Student Pre-Kick-off Self-Assessment Form
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Required Evaluation
Evaluation submission is required.
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Fri, 04/26/24
11:55 PM
US/Mountain (UTC-06:00)
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Team Roles and Meeting Times
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Please submit a document or picture with Each members team role, phone number and email. Please include in this document at least two scheduled team meeting times each week and one scheduled meeting time with the company sponsor Document or picture with required information.
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Wed, 05/01/24
11:55 PM
US/Mountain (UTC-06:00)
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Engagement Letter Draft
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Complete a draft of the Engagement letter based upon the discussion with the company sponsor at the Kickoff meeting. Use the attached Engagement Letter template to create your letter. Do not change any of the red legal words in the template. When you have made all of your updates and individual additions to the template change the red wording to black and remove the big red box in the top left corner of the letter. Upload the the Engagement Letter draft submitted to the company sponsor.
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Fri, 05/03/24
11:55 PM
US/Mountain (UTC-06:00)
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Submitted Fully Signed Engagement Letter
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
After further negotiations, following the initial draft, make modifications to the engagement letter so that the team and the company sponsor are happy with the final document. If the company sponsor wants to change any of the legal wording (the sections that were in red) you will need permission from the class professor to change any of that wording. When agreement has been reached each team member should sign the document and submit it to the company sponsor and have them sign it also. Upload the fully signed Engagement Letter (signed by all of the students and the Company Sponsor).
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Fri, 05/10/24
11:55 PM
US/Mountain (UTC-06:00)
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Complete a full Project Plan
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Complete a Microsoft Project Plan using the Project-Based Internship Project Plan - Template (see the attached link). Make assignments to team members for the project process activities, and develop Deliverables and tasks with assignments also made to teammates. Upload the finished project plan or a link to your team's project plan.
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Wed, 05/22/24
12:00 AM
UTC
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Industry Mentor Temperature Check
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Required Evaluation
Evaluation submission is required.
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Fri, 05/24/24
12:00 AM
UTC
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Test PM For all
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No Deliverables
No deliverables are required for this action item.
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Fri, 06/14/24
11:55 PM
US/Mountain (UTC-06:00)
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Midterm Project Report
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Prepare a report to be used during the Midterm report meeting. This report should include a summary of what has been completed, what is left to be completed, and re-negotiations of deliverables, and any other outcomes from the meeting. Upload the Project Midterm Report.
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Wed, 06/26/24
12:00 AM
UTC
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Industry Mentor Temperature Check
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Required Evaluation
Evaluation submission is required.
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Mon, 07/15/24
11:55 PM
US/Mountain (UTC-06:00)
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Invitations sent to all invitees to the Final Report meeting
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Prior to the Final Presentation meeting invite all relevant individuals to the meeting. This will include the company sponsor and anyone they wish to have in the meeting. This should also include the Ensign College professor, teaching assistant and any other mentors associated with the project. Upload a confirmation that all of the participants have been notifies, and the date, time, location or link to the Zoom or other meeting tool of the Final Report Meeting.
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Wed, 07/17/24
11:55 PM
US/Mountain (UTC-06:00)
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Create a Final Written Report
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Complete a final written report following the instructions found in Canvas. Be sure the report includes an executive summary, a complete review of all deliverables, finding and data created during the project. Where possible describe activities that created value for the company and try and quantify the value created. Where appropriate include users guides, templates, and an appendix with data sources, surveys, research and other information generated during the projects.] Upload a completed Final Project Report.
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Fri, 07/19/24
12:00 AM
UTC
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Create a Final Presentation Document
Required Deliverable
Complete a final presentation using the top down, commercial styles report using the pyramid principles and following the outline of the executive summary from the final report.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
Complete a final presentation using the top down, commercial styles report using the pyramid principles and following the outline of the executive summary from the final report.
Deliverable Instructions:
Upload the Final Presentation
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Tue, 07/23/24
12:00 AM
UTC
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Industry Mentor Post-Engagement Team Assessment Form
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Required Evaluation
Evaluation submission is required.
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Tue, 07/23/24
12:00 AM
UTC
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Student Post-Engagement Self-Assessment Form
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Required Evaluation
Evaluation submission is required.
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Tue, 07/23/24
11:55 PM
US/Mountain (UTC-06:00)
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Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor
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Optional Deliverable
Deliverables are suggested but not required.
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Deliverable Instructions:
Hold a final presentation and upload the presentation.
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Wed, 08/28/24
12:00 AM
UTC
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TEST123
Required Deliverable
Xx1
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
Xx1
Deliverable Instructions:
Xx1
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Program Managers
| Name | Organization |
|---|---|
| Roger McCarty | Brigham Young University (BYU) |
| Eduardo Rua | Brigham Young University (BYU) |
| Anne Marie Clark | Ensign College |
| Chiahsuan WU | Ensign College |