ProgramsGraduate Consulting Experience (Summer 2025)ProjectsStrategic Market Expansion for Ailuna: Assessing Go-To-Market Optio...

Project Title: Strategic Market Expansion for Ailuna: Assessing Go-To-Market Options for Sustainability, Cybersecurity, and Responsible AI

Ailuna

Details
Project Title Strategic Market Expansion for Ailuna: Assessing Go-To-Market Options for Sustainability, Cybersecurity, and Responsible AI
Project Topics Corporate Social Responsibility Cybersecurity Digital Marketing Growth Strategy Market Research
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Ailuna is an innovative behavioral change platform originally designed to promote sustainability. As the company expands its scope into cybersecurity, fraud prevention, and responsible AI training, the challenge is determining the best target market for future growth. 
The key opportunity for this project is for students to assess three distinct go-to-market options and conduct an initial evaluation of all three before selecting one high-potential segment for a deep-dive analysis. 
The three market opportunities to investigate are: 
  1. Enterprise Employees – Providing behavioral change programs to businesses looking to train their workforce in sustainability, cybersecurity, and AI ethics.
  2. Business Customers – Partnering with financial institutions, insurers, and online platforms to educate their customers about online fraud prevention and responsible digital behaviors.
  3. General Public & Students – Engaging educational institutions, public-sector organizations, and digital influencers to drive awareness and proactive behavior change.
By examining all three options and ultimately focusing on one high-potential vertical, this project will provide Ailuna with a comprehensive market entry strategy for scaling its impact.
Project Synopsis: Activities/Actions Required
  •  Investigate all three potential user segments through industry research, competitor benchmarking, and stakeholder interviews.
  • Evaluate industry trends, regulatory requirements, and demand drivers for each target market.
  • Conduct a comparative market assessment to determine which vertical offers the greatest opportunity for Ailuna’s expansion.
  • Select the most promising vertical and conduct an in-depth analysis of its market size, competitive landscape, and growth potential.
  • Develop a go-to-market strategy, including branding, messaging, and acquisition channels.
Project Synopsis: Expected Results
  • Quality and depth of market research & competitive analysis.
  • Strategic clarity of final recommendations on target market selection.
  • Actionable insights to inform Ailuna’s business expansion.
  • Strength of financial modeling and revenue projections for the selected market.

Project Timeline

Ailuna - Strategic Market Expansion for Ailuna: Assessing Go-To-Market Options for Sustainability, Cybersecurity, and Responsible AI
Due Date
Activities
Deliverables
Status
Action
Wed, 04/17/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM UTC
Students Upload Resume
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
Evaluation submission is required.
View
Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 07/26/24
12:00 AM UTC
Projects End
No Deliverables
No deliverables are required for this action item.
Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
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Program Managers

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