ProgramsGraduate Consulting Experience (Summer 2025)ProjectsBuilding a Viral Growth and Revenue Model for Vibe Pirate

Project Title: Building a Viral Growth and Revenue Model for Vibe Pirate

Future Proof Studios

Details
Project Title Building a Viral Growth and Revenue Model for Vibe Pirate
Project Topics Entrepreneurship Growth Strategy Market Research Marketing Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise Brand Strategy Business & Proposal Writing Business Project Management Content Strategy Digital Project Management Financial Analysis & Modeling Market Research Marketing Strategy Sales & Business Development Social Media Strategy
Project Synopsis: Challenge/Opportunity
Vibe Pirate is a music discovery platform designed to help young people (ages 16–30) share and discover their favorite vibes in real time. The startup is seeking to achieve rapid user growth and develop a sustainable revenue model by targeting Gen Z and young Millennials through virality, community engagement, and seamless onboarding. The company has traction, a clear vision, and is now ready to build and test a business plan that supports its ambitions for expansion, investment, and long-term monetization.
MBA students will work closely with Vibe Pirate’s founders to design and test a business plan grounded in real data. The focus will be on evaluating acquisition strategies, conversion tactics, monetization models, and identifying the right metrics to drive user growth and financial sustainability.
Project Synopsis: Activities/Actions Required
  • Conduct a market scan to understand viral growth benchmarks and monetization tactics among Gen Z-focused music and content platforms.
  • Develop a business plan that includes:
    • Gross sign-up projections
    • Follower and conversion rate assumptions
    • Pricing model scenarios
    • Revenue and expense forecasting
    • Budget for national/international expansion
    • Fundraising and investment model
  • Identify methods and tactics for achieving viral adoption in key demographics (16–30-year-olds).
  • Create and execute a 30/60/90-day test plan to validate assumptions using targeted growth experiments (e.g., social challenges, influencer engagement, referral programs).
  • Synthesize findings and refine the go-to-market strategy accordingly
Project Synopsis: Expected Results
The project will be considered successful if the student team:
  • Delivers a data-informed business plan with clear logic for growth, monetization, and investment.
  • Designs and executes 3+ viable short-term growth tests with measurable outcomes.
  • Provides a 12-month roadmap to scale user acquisition and revenue.
  • Presents learnings and investor-ready materials (pitch deck, financial model, go-to-market summary).
  • Earns positive feedback from company stakeholders and potential user segments.

Project Timeline

Future Proof Studios - Building a Viral Growth and Revenue Model for Vibe Pirate
Due Date
Activities
Deliverables
Status
Action
Wed, 04/17/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM UTC
Students Upload Resume
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
Evaluation submission is required.
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Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
No Deliverables
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Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 07/26/24
12:00 AM UTC
Projects End
No Deliverables
No deliverables are required for this action item.
Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
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Program Managers

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