Project Title: Retail Expansion for Apparel Brand
One Golden Thread
| Details | |
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| Project Title | Retail Expansion for Apparel Brand |
| Project Topics | Case Management Market Research Marketing Operations Research, Analysis, Evaluation |
| Skills & Expertise | Business & Proposal Writing Financial Analysis & Modeling Market Research Marketing Strategy |
| Project Synopsis: Challenge/Opportunity | One Golden Thread (OGT) is a mission-driven, eCommerce-native apparel brand focused on sustainable luxury. While we’ve built a strong direct-to-consumer business, we see a significant opportunity to expand into physical retail—both through our own experiential retail locations and potential wholesale or retail partnerships. The challenge lies in crafting a data-backed, scalable retail expansion strategy that aligns with our brand ethos, customer experience, and financial goals.
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| Project Synopsis: Activities/Actions Required | • Competitive analysis of retail expansion strategies among similar apparel and lifestyle brands • Customer segmentation and behavioral analysis to identify ideal markets for retail expansion • Financial modeling and ROI analysis for pop-up, flagship, and wholesale retail formats • Market research to evaluate top metro areas aligned with our customer base and brand values • Channel strategy development (e.g., own retail vs. partnerships vs. shop-in-shop) • Go-to-market roadmap and suggested KPI framework for performance tracking
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| Project Synopsis: Expected Results | Success would be defined by the development of a clear, actionable, and financially sound retail expansion strategy that we can pilot within the next 6–12 months. Measurable results would include: • A prioritized list of 3–5 potential markets for physical retail expansion • A financial pro forma and break-even analysis for 1–2 retail formats • A strategic roadmap and playbook that we can present to potential partners or investors • Alignment between our brand mission and the proposed customer-facing retail experiences
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Project Timeline
One Golden Thread - Retail Expansion for Apparel Brand
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Due Date
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Activities |
Deliverables
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Fri, 06/06/25
12:00 AM
UTC
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Kickoff Self Evaluation
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Required Evaluation
Evaluation submission is required.
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Mon, 06/09/25
12:00 AM
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Program Kickoff
Keys to Success
● Think Like a Strategist: Don't just collect data. Ask "Why?" and "So what?" to uncover the strategic implications for Sokolin. ● Go Deep on Data: Your analysis will only be as good as the information you gather. Be thorough and curious. ● Communicate Proactively: Provide regular updates on your progress and don’t hesitate to ask clarifying questions. ● Tell a Story: Your final presentation should tell a clear and compelling story about the competitive landscape and Sokolin's path forward. |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
Keys to Success
● Think Like a Strategist: Don't just collect data. Ask "Why?" and "So what?" to uncover the strategic implications for Sokolin. ● Go Deep on Data: Your analysis will only be as good as the information you gather. Be thorough and curious. ● Communicate Proactively: Provide regular updates on your progress and don’t hesitate to ask clarifying questions. ● Tell a Story: Your final presentation should tell a clear and compelling story about the competitive landscape and Sokolin's path forward. Location: In Person
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Mon, 06/16/25
5:00 PM
US/Eastern (UTC-04:00)
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TEMPERATURE CHECK: How's it going?
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Required Evaluation
Evaluation submission is required.
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Mon, 06/16/25
5:00 PM
UTC
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Temp Check #1
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Required Evaluation
Evaluation submission is required.
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Mon, 07/07/25
5:00 AM
US/Eastern (UTC-04:00)
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Temp Check #2
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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HOW DID IT GO? Please give us feedback =)
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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End of Project Peer Evaluation
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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End of Project Self Reflection
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Required Evaluation
Evaluation submission is required.
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Program Managers
| Name | Organization |
|---|---|
| Alisa Hunt | Post University |
| Raymond Kasei | Post University |