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Project Title: GTM Strategy for Global BPO
Cordatus Resource Group
| Details | |
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| Project Title | GTM Strategy for Global BPO |
| Project Topics | Digital Marketing Growth Strategy Market Research Marketing PR & Communications Sales & Business Development Strategic Planning |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | We have a well organized business, with ISO 27001 and 9001 certifications and quite a few happy clients, but we haven't figured out how to generate quality consistent leads. We have tried many strategies, but still haven't found the winning recipe.
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| Project Synopsis: Activities/Actions Required | We need to come up with a sales and marketing strategy that actually gets results, while remaining conscious of our limited budget.
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| Project Synopsis: Expected Results | Our near-term goal is 20 sales meetings per month. We would ultimately like to achieve 40 per month.
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Project Timeline
Cordatus Resource Group - GTM Strategy for Global BPO
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Due Date
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Activities |
Deliverables
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Status
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Fri, 06/06/25
12:00 AM
UTC
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Kickoff Self Evaluation
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Required Evaluation
Evaluation submission is required.
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Mon, 06/09/25
12:00 AM
UTC
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Program Kickoff
Keys to Success
● Think Like a Strategist: Don't just collect data. Ask "Why?" and "So what?" to uncover the strategic implications for Sokolin. ● Go Deep on Data: Your analysis will only be as good as the information you gather. Be thorough and curious. ● Communicate Proactively: Provide regular updates on your progress and don’t hesitate to ask clarifying questions. ● Tell a Story: Your final presentation should tell a clear and compelling story about the competitive landscape and Sokolin's path forward. |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
Keys to Success
● Think Like a Strategist: Don't just collect data. Ask "Why?" and "So what?" to uncover the strategic implications for Sokolin. ● Go Deep on Data: Your analysis will only be as good as the information you gather. Be thorough and curious. ● Communicate Proactively: Provide regular updates on your progress and don’t hesitate to ask clarifying questions. ● Tell a Story: Your final presentation should tell a clear and compelling story about the competitive landscape and Sokolin's path forward. Location: In Person
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Mon, 06/16/25
5:00 PM
US/Eastern (UTC-04:00)
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TEMPERATURE CHECK: How's it going?
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Required Evaluation
Evaluation submission is required.
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Mon, 06/16/25
5:00 PM
UTC
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Temp Check #1
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Required Evaluation
Evaluation submission is required.
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Mon, 07/07/25
5:00 AM
US/Eastern (UTC-04:00)
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Temp Check #2
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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HOW DID IT GO? Please give us feedback =)
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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End of Project Peer Evaluation
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Required Evaluation
Evaluation submission is required.
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Fri, 08/08/25
12:00 AM
UTC
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End of Project Self Reflection
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Required Evaluation
Evaluation submission is required.
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Program Managers
| Name | Organization |
|---|---|
| Alisa Hunt | Post University |
| Raymond Kasei | Post University |