Project Title: Marketing Strategy Development for International Chess Academy
International Chess Academy
| Details | |
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| Project Title | Marketing Strategy Development for International Chess Academy |
| Project Topics | Digital Marketing Market Research Marketing |
| Skills & Expertise | Data Collection Statistics |
| Project Synopsis: Challenge/Opportunity |
The International Chess Academy (ICA) has established itself as a reputable institution for chess education, catering to both novices and seasoned players. However, despite its strong foundation, ICA faces challenges in effectively reaching and engaging potential students, particularly in the competitive landscape of online and in-person chess programs. The primary gap lies in the lack of a cohesive marketing strategy that integrates both digital and in-person efforts, making it difficult for ICA to attract a diverse student base from Bergen County and beyond.The corporate partner for this project will be Diana Tulman, Founder of ICA.
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| Project Synopsis: Activities/Actions Required |
Key activities for this project will include, but are not limited to:1. Conduct market research through surveys and focus groups to gather insights on potential students' demographics and preferences. Students will analyze competitors and existing marketing efforts to identify strengths and weaknesses.2. Utilize digital marketing tools, and develop content strategies tailored for platforms like Instagram, Facebook, and YouTube, focusing on engagement and community building.3. Brainstorm innovative in-person marketing strategies, such as local workshops or partnerships with schools and community centers. The final deliverables will include a comprehensive marketing strategy document, a presentation for ICA stakeholders, and a content calendar for digital marketing efforts.
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| Project Synopsis: Expected Results | The expected outcomes of this project include a structured digital and in-person marketing strategy that aligns with ICA's objectives. Students will learn to conduct market research, analyze data, and develop actionable marketing plans, enhancing their skills in the areas of digital marketing and strategic communication. The business value lies in ICA's potential increase in student enrollment and enhanced brand awareness in both local and online markets. SMART goals will include increasing online engagement by 30%, growing in-person class enrollment by 20% within six months post-implementation.
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Project Timeline
International Chess Academy - Marketing Strategy Development for International Chess Academy
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Due Date
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Activities |
Deliverables
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Status
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Wed, 08/27/25
5:00 PM
EST (UTC-05:00)
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Getting Started: Complete Your Student Onboarding Form
To help your Faculty Advisor and schedule your weekly team meetings (starting in September), please take a few minutes to complete the form linked below. You’ll be asked to provide your availability, preferred meeting times, and a few key details to help them support your experience this semester.
Please submit your responses by August 27th at 5:00 PM EST. This is a required first step to get your project team up and running smoothly: https://forms.office.com/r/USS7WcBcEw |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
To help your Faculty Advisor and schedule your weekly team meetings (starting in September), please take a few minutes to complete the form linked below. You’ll be asked to provide your availability, preferred meeting times, and a few key details to help them support your experience this semester.
Please submit your responses by August 27th at 5:00 PM EST. This is a required first step to get your project team up and running smoothly: https://forms.office.com/r/USS7WcBcEw |
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Tue, 09/02/25
12:00 AM
UTC
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Welcome to the Fall 2025 Industry Capstone Program!
We’re excited to kick off another semester of real-world learning, collaboration, and innovation! This is your opportunity to work closely with industry partners, apply your academic skills to solve real business challenges, and gain meaningful professional experience. Be sure to check this dashboard regularly for project updates, important dates, and announcements. Let’s make this a semester to remember, welcome aboard!
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No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
We’re excited to kick off another semester of real-world learning, collaboration, and innovation! This is your opportunity to work closely with industry partners, apply your academic skills to solve real business challenges, and gain meaningful professional experience. Be sure to check this dashboard regularly for project updates, important dates, and announcements. Let’s make this a semester to remember, welcome aboard!
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Tue, 09/02/25
12:00 AM
UTC
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Academic Calendar
We’ve linked the Academic Calendar for this semester below to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
We’ve linked the Academic Calendar for this semester below to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
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Fri, 11/07/25
11:59 PM
EST (UTC-05:00)
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Fall 2025 Midterm Presentation
Required Deliverable
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Christina Alwell will coordinate with team leads in early October to schedule the midterm presentations. These will take place in mid-October and early November.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Christina Alwell will coordinate with team leads in early October to schedule the midterm presentations. These will take place in mid-October and early November.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Fri, 11/07/25
11:59 PM
EST (UTC-05:00)
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Fall 2025 Midterm Student Self Reflection
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Required Evaluation
Evaluation submission is required.
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Fri, 12/19/25
11:59 PM
EST (UTC-05:00)
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Fall 2025 Final Self Reflection
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Required Evaluation
Evaluation submission is required.
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Fri, 12/19/25
11:59 PM
EST (UTC-05:00)
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Fall 2025 Final Presentation
Required Deliverable
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Christina Alwell will coordinate with team leads in late November/early December to schedule the final presentations. These will take place in mid-December (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Christina Alwell will coordinate with team leads in late November/early December to schedule the final presentations. These will take place in mid-December (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Program Managers
| Name | Organization |
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Teams
| Team Name | Project Name | Team Members |
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| International Chess Academy: Fall 2025 Team | Marketing Strategy Development for International Chess Academy |