Project Title: Market Research ETL Pipeline and Dashboard

Morton Analytics LLC

Details
Project Title Market Research ETL Pipeline and Dashboard
Project Topics Data Management Information Technology (IT) Market Research Reporting, Financial Planning & Analysis Research, Analysis, Evaluation Software Design & Development
Skills & Expertise API Data Engineering Data Vi Market Research Shiny for Python Shiny for R Statistics Tableau
Project Synopsis: Challenge/Opportunity
Morton Analytics LLC excels in providing professional services that leverage data analytics to drive informed business decisions. However, the company currently faces challenges in efficiently processing and analyzing vast datasets from the U.S. Census American Community Survey. The lack of a streamlined ETL process hinders timely access to crucial demographic and economic data, impacting the company's ability to deliver actionable insights to clients. As a result, Morton Analytics is missing opportunities to enhance client strategies, optimize resource allocation, and improve market positioning.
Project Synopsis: Activities/Actions Required

  1. Students will utilize ETL tools to extract data from the Census API.
  2. Census American Community Survey (2014-2023), transform it into usable formats, and load it into a database or parquet file format.
  3. They will employ time series data visualization techniques to create an interactive dashboard that showcases key population trends based on user selected market geographies (county, zip, tract).
Project Synopsis: Expected Results
  • The expected outcomes of this project include the successful creation of an ETL pipeline and a user.
  • Friendly dashboard that provides insights into demographic and economic trends from the U.S. Census data. 
  • Students will achieve learning outcomes related to data management, software development, and market analysis. 

Project Timeline

Morton Analytics LLC - Market Research ETL Pipeline and Dashboard
Due Date
Activities
Deliverables
Status
Action
Thu, 08/28/25
12:00 AM UTC
Student Teams Finalized
No Deliverables
No deliverables are required for this action item.
Location: In Person
Thu, 09/04/25
12:00 AM UTC
Students Select Project Preferences
No Deliverables
No deliverables are required for this action item.
Location: In Person
Wed, 09/17/25
12:00 AM UTC
Students Introduced to Industry Partners to Schedule Kickoff Meeting for Next Week
Required Deliverable
We'll find time for each partner to meet with their team
Required Deliverable
Deliverable submission is required.
Guiding Questions:
We'll find time for each partner to meet with their team
Location: In Person
Tue, 09/23/25
12:00 AM UTC
Submit Project Charter (For Industry Approval)
Required Deliverable
This is the second draft of the project charter.  Teams will make edits to the first draft based on instructor feedback before seeking approval and signatures from the project sponsor.  This document includes information on the scope of work, budget, schedule, resources, and planning for the project.
Upload your project charter and share it with your project sponsor.
Required Deliverable
Deliverable submission is required.
Guiding Questions:
This is the second draft of the project charter.  Teams will make edits to the first draft based on instructor feedback before seeking approval and signatures from the project sponsor.  This document includes information on the scope of work, budget, schedule, resources, and planning for the project.
Upload your project charter and share it with your project sponsor.
Location: In Person
Tue, 09/23/25
12:00 AM UTC
Negotiate and Sign NDA if required
Required Deliverable
Teams and sponsors will complete a Non Disclosure Agreement (NDA) and sign it, if required by the sponsor.  Please use the template provided in the resources area, unless the sponsor has a NDA agreement they want to use.
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Teams and sponsors will complete a Non Disclosure Agreement (NDA) and sign it, if required by the sponsor.  Please use the template provided in the resources area, unless the sponsor has a NDA agreement they want to use.
Location: In Person
Fri, 09/26/25
12:00 AM UTC
Industry Temperature Check 1/3
Required Evaluation
Evaluation submission is required.
Fri, 09/26/25
12:00 AM UTC
Student Temperature Check 1/3
Required Evaluation
Evaluation submission is required.
Fri, 10/31/25
12:00 AM UTC
Student Temperature Check 2/3
Required Evaluation
Evaluation submission is required.
Fri, 10/31/25
12:00 AM UTC
Industry Temperature Check 2/3
Required Evaluation
Evaluation submission is required.
Tue, 11/04/25
12:00 AM UTC
System Design Document
Required Deliverable
This is the plan of what to build the final product for the project sponsor.
Share system docs with your sponsor.
Required Deliverable
Deliverable submission is required.
Guiding Questions:
This is the plan of what to build the final product for the project sponsor.
Share system docs with your sponsor.
Location: In Person
Fri, 11/07/25
12:00 AM UTC
Agile Development Meetings with Project Sponsor
Team will start regular (weekly or every other week) development meetings with project sponsor to show their progress on the final product and make appropriate changes.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Team will start regular (weekly or every other week) development meetings with project sponsor to show their progress on the final product and make appropriate changes.
Location: In Person
Fri, 11/21/25
12:00 AM UTC
Student Temperature Check 3/3
Required Evaluation
Evaluation submission is required.
Fri, 11/21/25
12:00 AM UTC
Industry Temperature Check 3/3
Required Evaluation
Evaluation submission is required.
Fri, 12/05/25
12:00 AM UTC
Final Presentation
Required Deliverable
Students will present the project process and a draft of the final product to the sponsors on 12/5/25, These will be 30-minute presentations.  Teams have one more week to make any final changes before the product is handed off by 12/12/25
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Students will present the project process and a draft of the final product to the sponsors on 12/5/25, These will be 30-minute presentations.  Teams have one more week to make any final changes before the product is handed off by 12/12/25
Location: In Person
Deliverable Instructions:
Please be sure to upload your final presentation to the system in advance of the presentation!
Fri, 12/12/25
12:00 AM UTC
Industry Project Feedback Form
Required Evaluation
Evaluation submission is required.
Fri, 12/12/25
12:00 AM UTC
Final Project Report and Hand-off
Teams will deliver a final project report and conduct a hand-off and training meeting with the project sponsor to complete the class portion of the project.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Teams will deliver a final project report and conduct a hand-off and training meeting with the project sponsor to complete the class portion of the project.
Location: In Person

Program Managers

Name Organization
Clayton Looney University of Montana

Teams

Team Name  Project Name  Team Members 
No Teams Available