Project Title: Optimizing Employer Brand Analytics for Workbrand's Growth
Workbrand
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| Project Title | Optimizing Employer Brand Analytics for Workbrand's Growth |
| Project Topics | Data Management Digital Marketing Product Design & Development Quality Control Research & Development Research, Analysis, Evaluation Sales & Business Development Strategic Planning |
| Skills & Expertise | Business Strategy Communication skills Dashboard design Data analysis Data Visualization Feedback Loop Creation Market Research Project Management Python Qualitative Research Quantitative Research SQL Stakeholder Engagement Strategic Planning Tableau |
| Project Synopsis: Challenge/Opportunity | Workbrand is a growing company that provides an agentic-enhanced Employer Brand measurement platform to help organizations attract, retain, and engage top talent. The company excels in data-driven engagements with clients, offering insights into talent market research through qualitative and quantitative data analysis. However, Workbrand faces challenges in optimizing its monthly analytics reports to better visualize and communicate insights to executive clients, as well as enhancing its data collection processes to drive desired outcomes. The current impact of these challenges includes potential missed opportunities for improving client relationships and enhancing the platform's value proposition. By partnering with the Stevens School of Business, Workbrand aims to address these challenges by leveraging the expertise and fresh perspectives of graduate students. This project represents a unique opportunity for students to engage in real-world business problems, applying their skills in data analysis, visualization, and strategic thinking to deliver tangible business value. The project will be executed in several phases, including data review and analysis, visualization ideation, feedback loop creation, and final presentation of findings. Each phase will provide students with opportunities to develop and apply critical skills in a real-world context, such as data management, digital marketing, and strategic planning. Additionally, students will gain valuable experience in consulting, stakeholder engagement, and delivering actionable insights to executive clients. For students, this project is meaningful as it bridges the gap between academic learning and industry application. By working on a strategic challenge that directly impacts Workbrand's business, students will develop skills that are highly relevant to careers in consulting, finance, operations, marketing, and policy. The project offers a dynamic and engaging learning experience that prepares students for success in their future careers while delivering substantial business value to Workbrand.
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Project Timeline
Workbrand - Optimizing Employer Brand Analytics for Workbrand's Growth
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Due Date
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Activities |
Deliverables
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Tue, 09/01/26
12:00 AM
UTC
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Academic Calendar
We’ve linked the Academic Calendar (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
We’ve linked the Academic Calendar (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
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Fri, 10/30/26
11:59 PM
EST (UTC-05:00)
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Fall 2026 Midterm Student Evaluation
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Required Evaluation
Evaluation submission is required.
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Fri, 10/30/26
11:59 PM
EST (UTC-05:00)
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Fall 2026 Midterm Presentations
Required Action Item
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Kate Marsden will coordinate with team leads to schedule midterm presentations.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Kate Marsden will coordinate with team leads to schedule midterm presentations.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Wed, 12/23/26
11:59 PM
EST (UTC-05:00)
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Fall 2026 Final Student Self Reflection
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Required Evaluation
Evaluation submission is required.
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Wed, 12/23/26
11:59 PM
EST (UTC-05:00)
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Fall 2026 Final Presentations
Required Action Item
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Kate Marsden will coordinate with team leads to schedule the final presentations.
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Kate Marsden will coordinate with team leads to schedule the final presentations.
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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