ProgramsBMIS476 Integrated Project Management Capstone Course (Fall 2026)ProjectsEnhancing Creator Management: A Prototype for Iconically

Project Title: Enhancing Creator Management: A Prototype for Iconically

Iconically

Details
Project Title Enhancing Creator Management: A Prototype for Iconically
Project Topics Operations Product Design & Development Software Design & Development Strategic Planning Talent Management
Skills & Expertise AI Integration Data modeling Feedback Analysis Implementation Planning Microsoft Project Process Mapping Project Management Prototype Design Risk Management Stakeholder Engagement Systems analysis Technical Documentation Testing and Validation User Instruction Development Workflow automation
Project Synopsis: Challenge/Opportunity
Iconically is a leading digital marketing company specializing in influencer partnerships and creator-driven brand engagement. They excel in building innovative marketing campaigns that connect brands with influential creators, enhancing product visibility and customer engagement. However, a significant challenge lies in their current creator management process, which lacks a structured system for recruitment, onboarding, and retention, leading to inefficiencies and missed opportunities.

The absence of an integrated system results in difficulties in tracking outreach, managing onboarding steps, and monitoring creator engagement over time. This hinders the company's ability to identify promising creators and maintain effective relationships, impacting their overall business performance. Addressing this gap is crucial for optimizing their operations and ensuring sustainable growth.

This project offers students the opportunity to tackle a real-world business challenge by developing a prototype that demonstrates how AI and workflow automation can enhance the creator lifecycle. The project is divided into several phases, including process mapping, system requirement definition, project planning, and prototype development. Each phase is designed to build on the previous one, ensuring a comprehensive approach to solving the business challenge.

For students, this project is an ideal platform to apply their academic knowledge in a practical setting, gaining valuable skills in project management, systems analysis, and technical documentation. It offers a unique chance to work directly with a real client, understanding their needs and delivering a solution that provides tangible business value.

Exploring this strategic challenge allows students to develop skills that are highly relevant in today's job market, such as consulting, operations, and marketing. It is an exciting opportunity to contribute to a meaningful project that not only enhances their learning experience but also prepares them for future career success.
Project Synopsis: Activities/Actions Required
  1. Conduct an initial meeting with Iconically to understand their current creator management process.
  2. Map the existing recruitment and onboarding workflows using process mapping tools.
  3. Define system requirements based on the mapped processes and business needs.
  4. Develop a project plan in Microsoft Project, outlining key deliverables and timelines.
  5. Design a prototype for a creator relationship management tool with AI components.
  6. Create a structured scoring model for evaluating creator profiles.
  7. Develop automated creator profile summaries and suggested next steps.
  8. Implement a recruitment status tracking and onboarding task management system.
  9. Organize a mid-project review with stakeholders to gather feedback and make adjustments.
  10. Prepare technical documentation and user instructions for the developed prototype.
  11. Conduct a final presentation to Iconically, showcasing the working prototype and documentation.
  12. Submit a comprehensive implementation roadmap and recommendations for future development.
Project Synopsis: Expected Results
  • Enhanced understanding of project management methodologies in a real-world context.
  • Improved skills in systems analysis and technical documentation.
  • Development of a functional prototype that addresses a critical business need for Iconically.
  • Creation of a structured system for managing creator recruitment and retention.
  • Demonstrated application of AI and workflow automation in a business setting.
  • Increased ability to translate academic knowledge into practical solutions.
  • Valuable experience in collaborating with industry partners and stakeholders.
  • Recommendations for Iconically to continue system development post-capstone.

Project Timeline

Touchpoints & Assignments Date Type

Project Teams Finalized

Sep 03 2026 Event

Learn More About CapSource Platform

 Sep 04 2026 Action Item

CapSource Intro Session

 Sep 08 2026 Event

Schedule Kickoff Meeting with Client

 Sep 10 2026 Event

Projects Assigned

 Sep 10 2026 Event

Submit Team Charter

 Sep 15 2026 Action Item

Submit Status Report #1

 Sep 15 2026 Action Item

Submit Signed NDA (if Required by Client)

 Sep 15 2026 Action Item

Project Kickoff Self Assessment

 Sep 15 2026 Evaluation

Submit Project Charter

 Sep 29 2026 Action Item

Submit Status Report #2

 Sep 29 2026 Action Item

Industry Mentor Temperature Check #1

 Sep 29 2026 Evaluation

Student Temperature Check #1

 Sep 29 2026 Evaluation

Submit Data Collection Plan

 Oct 13 2026 Action Item

Submit Status Report #3

 Oct 13 2026 Action Item

Student Temperature Check #2

 Oct 27 2026 Evaluation

Submit System Requirements Documentation

 Oct 27 2026 Action Item

Submit Status Report #4

 Oct 27 2026 Action Item

Industry Mentor Temperature Check #2

 Oct 27 2026 Evaluation

Submit Status Report #5

 Nov 10 2026 Action Item

Student Temperature Check #3

 Nov 10 2026 Evaluation

Industry Mentor Temperature Check #3

 Nov 10 2026 Evaluation

Submit Design Document

 Nov 10 2026 Action Item

Schedule Your Final Presentations with Client

Nov 10 2026 Action Item

Submit Status Report #6

 Nov 24 2026 Event

Submit Link to Project Workbook

 Dec 04 2026 Action Item

End of Project Self Reflection

 Dec 04 2026 Evaluation

Project Review! Please Provide Us With Your Feedback!

 Dec 04 2026 Evaluation

Share Your Experience!

 Dec 08 2026 Action Item

Program Managers

Name Organization
Clayton Looney University of Montana

Teams

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