ProgramsMSM - Fall 2022 Interterm ProjectsMerger & Go-to-Market Customer Acquisition and Retention Strategy (...

Project Title: Merger & Go-to-Market Customer Acquisition and Retention Strategy (South Bend, IN)

Stanz-Troyer Holdings, LLC

Details
Project Title Merger & Go-to-Market Customer Acquisition and Retention Strategy (South Bend, IN)
Project Topics Growth Strategy Marketing Organizational Culture
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Research, analyze, and recommend go-to-market strategies that help two former competitors unite and achieve mutual, strategic customer growth. The project will involve learning about the food distribution industry through interviewing internal and external sales and marketing resources, documenting those discussions, and forming recommendations. Project Location: 1840 Commerce Drive South Bend, IN 46628
Project Synopsis: Activities/Actions Required
Research National Strategies:
  • What external customer acquisition and retention marketing strategies are being utilized by other regional food distributors across the United States?
  • Which of these strategies have proven most effective and why?
  • How has the pandemic impacted these strategies?
  • What was the investment for these strategies? 
  • What was the financial and soft side ROI
Research Local Tactics:
  • Which local tactics are being utilized by our competitors within the Stanz-Troyer service-delivery footprint?
  • Which of these could Stanz-Troyer deploy?
  • What marketing partner should Stanz-Troyers contact? 
  • What sources will help us identify potential customers
Recommendation:
  • What external customer acquisition and retention marketing strategies should Stanz-Troyer consider? 
  • How will these support the Stanz-Troyer customer growth and retention strategy?
  • What will be our investment?
  • What financial and soft side returns might we expect?
Project Synopsis: Expected Results
A successful project will provide thoughtful, insightful, creative, and fresh perspectives on how our new company should go to market.

Project Timeline

Stanz-Troyer Holdings, LLC - Merger & Go-to-Market Customer Acquisition and Retention Strategy (South Bend, IN)
Due Date
Activities
Deliverables
Status
Action
Wed, 10/05/22
12:00 AM UTC
Teams Introduced
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Student Teams Introduced to Project Mentors
Thu, 10/06/22
12:00 AM UTC
Finalize, Sign & Upload Statement on Intellectual Property Rights
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Sun, 10/09/22
12:00 AM UTC
Pre-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
Mon, 10/10/22
12:00 AM UTC
End of Day 1 GROUP Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of Day 1, please schedule 20-30 minutes as a team either in person or via Zoom to check-in with each other. Give each person a chance to share 1) what they feel is going best so far about the project and 2) what questions/hopes they have for addressing any challenges that are coming up. 

Then, as a team please discuss and complete the questions in the GROUP TEMPERATURE CHECK. During the meeting, have one representative enter and submit the team's responses. 

Students may also reach out individually with any questions or concerns to Professor Muir (kmuir2@nd.edu), to Ben Wilson (bwilson2@nd.edu), or to your project mentor. 
Mon, 10/10/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Tue, 10/11/22
12:00 AM UTC
End of Day 2 INDIVIDUAL Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of your second day (Tuesday, Oct 11), as an individual please complete this INDIVIDUAL TEMPERATURE CHECK to provide your feedback on how things are going. Each person should submit an individual response.
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Assessment
Required Evaluation
Evaluation submission is required.
View
Description:
Please complete this Post-Engagement Assessment so we can hear more about your experience and help measure your learning and growth!